So in terms of the potential harm or protection depending on which way you look at it, that you're trying to provide the consumer if you had a Do Not Track it doesn't mean that they're going to get no advertising like a Do Not Call means…

the status quo, as you said, Senator Kerry, isn't acceptable.

Is it your judgment that if a company comes up with a pretty strict policy which has broad privacy protections and adequate opt in, et cetera, et cetera, and opt-out or out, do you think then that the Do Not Track is still necessary?

There's no virtue to having the stronger policy and therefore allowing the tracking to take place in the context of that stronger policy.

My fear, candidly, is that right now there's no legal protection.

Consumer trust is incredibly important to our company.

There's got to be some sense of, you know, fair play and transparency and accountability in that.

So might you agree therefore that if you go to a retail outlet of some kind, perhaps, they have a different interest?

the principles that you described, the ability to give consumers control over their information is vital to this as well.

I think that a lot of folks at the table would disagree that they don't have meaningful choice.

No one is denying the choice. It's just a question of how boldly it's there.

I certainly have enormous respect for the concept, the data stewardship concept, that you've articulated.

But suppose, I mean, if the FTC were to certify that program or similar program like that and it's compliant with the fair treatment of people's information given the way the net works and the modern technology that's available and the low…

I think Colonel Khadafi doesn't believe in privacy or something so I've got to go deal with it.

I think it's an important point that you raise that it needs to be out there.

I think that there are bad actors out there. And one of the--and we would absolutely support any way that we could uncover those bad actors and who are doing anything to harm consumers.

It seems as if we are sending out something which the folks who are employed in that field have good jobs with good benefits.

if we hurt those industries, we hurt those workers. Those good jobs and good benefits are now lost and they are shipped overseas.