recently the National Governors Association passed a resolution calling for action to prevent the brand-name drug industry from blocking access to lower-cost generic drugs. It turns out that the drug industry is cheating consumers out of literally billions of dollars in prescription drug savings by illegally and unethically keeping generic competitors off the market. Shocking, is it not, that the drug industry would exploit loopholes in the law to make sure that American consumers continue to pay higher prices than necessary for lifesaving products? We are talking about the same industry that charges Americans two and three and four times what it charges in other countries. We are talking about an industry that pummels American consumers with ads on TV and in magazines and on radio promoting a handful of drugs that just happen to be some of the most expensive drugs on the market. As a matter of fact, the drug industry's use of direct-to-consumer advertising to manipulate the public is just as insidious as the tricks the industry uses to keep generic competition off the market. The European Union does not permit direct-to-consumer advertising, neither does Japan nor Canada nor Israel. In fact, only one other country in the world, New Zealand, permits direct-to-consumer advertising of prescription drugs.
Editor's note · Context
Addressing the issue of high prescription drug prices and the influence of the drug industry.
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