We support the gentlewoman's efforts to ensure that every taxpayer dollar is spent wisely and effectively. Our committee has always been focused on that. Effective recruiting is critical to the military's ability to attract new qualified military men and women and maintain our all-volunteer force. The Department of Defense uses its sponsorship of NASCAR and other sporting events to create awareness of the different military services and the unique advantages and programs that come with serving our Nation. Quite frankly, Mr. Chairman, it's a great public-private partnership. NASCAR sponsorship has proven to be a very cost-effective recruiting tool, with some estimates stating that for every dollar the military puts in NASCAR sponsorship, it gets $4 in advertising through television, merchandise, and other outlets. We believe the dollars are well spent. Thus I oppose the amendment.
Editor's note · Context
The speaker discusses the effectiveness of military sponsorship of NASCAR for recruitment.
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