Frank Pallone: “No question, if we look at it. And I am very afraid that now that they have dropped the Joe Camel ads, that the new ads…”

“No question, if we look at it. And I am very afraid that now that they have dropped the Joe Camel ads, that the new ads, I am sure the gentleman has seen some of these new Camel ads with the very bright colors and the psychedelic images. There is no question in my mind that those new ads are targeted to children as well, so this is a very difficult thing. We are challenging an industry that has the resources to do multi-million dollar campaigns to find out what works with kids, and maybe not even make it obvious to adults about what works with kids. I know that even those new Camel ads, with all the different colors, and I cannot even describe them exactly, but there is no question that those appeal to children as well.”