The gentleman might also want to mention the cost paid for the ads. They had an initial ad campaign that was $20 million and another one subsequent, I think another $18 million, that basically promotes the prescription drug cards. In my opinion, they are not really honest about what people would get. I guess it was the week before the break, a couple of weeks ago, the GAO came out and said it was probably illegal to spend the money because it was essentially a ruse, it was really propaganda, it was not really informational, and they should not have been spending taxpayer dollars on it. So between the ad campaign and the extra people hired on the phone, the cost has got to be unbelievable. I do not know what the cost is, but it is huge.
Frank Pallone: “The gentleman might also want to mention the cost paid for the ads. They had an initial ad campaign that was $20 million…”
Editor's note · Context
Discussing the costs and legality of advertising for prescription drug cards.
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