Richard Nixon actually said...
To recognize the value and achievements of the National School Lunch Program, the Congress, by a joint resolution of October 9, 1962 (76 Stat. 779), has designated the seven-day period beginning on the second Sunday of October in each year as National School Lunch Week, and has requested the President to issue a proclamation annually calling for the observance of that week.
Context
Proclamation 3939—National School Lunch Week, 1969
10/02/1969