Gan Kim Yong: “To the suppliers here, I also encourage you to pursue productivity enhancements for your own operations.”

The government initiated the unit pricing pilot across major supermarkets in September 2025 and has received positive feedback that unit pricing has been useful in helping consumers compare prices across different brands and package sizes.

This strengthens Singapore’s proposition as a jurisdiction where reserve assets can be securely held, actively managed, and connected to wider market liquidity during Asian trading hours.

The pilot will be expanded to cover more in-store and online outlets, and a wider range of grocery items later this year.

I think as we get better, Hong Kong and other financial centres will also get better.