The government initiated the unit pricing pilot across major supermarkets in September 2025 and has received positive feedback that unit pricing has been useful in helping consumers compare prices across different brands and package sizes.
Minister for Trade and Industry on unit pricing initiative
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And hopefully, with this, it will keep Singapore's financial sector and fintech industries continue to be very competitive.
The pilot will be expanded to cover more in-store and online outlets, and a wider range of grocery items later this year.
Taken together, these efforts will help our financial institutions, fintech firms, and workers innovate, scale, and build the capabilities to seize the emerging opportunities.
This strengthens Singapore’s proposition as a jurisdiction where reserve assets can be securely held, actively managed, and connected to wider market liquidity during Asian trading hours.
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