But of all motives, none is better adapted to secure influence and hold it fast than love; nothing is more foreign to that end than fear.
Cicero: “But of all motives, none is better adapted to secure influence and hold it fast than love; nothing is more foreign to…”
Editor's note · Context
From his philosophical treatise on moral duties, Cicero discusses the most effective means for leaders to gain and maintain public support.
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For we contend, for example, with a fellow-citizen in one way, if he is a personal enemy, in another, if he is a rival: with the rival it is a struggle for office and position, with the enemy for life and honour.
For there is a limit to retribution and to punishment; or rather, I am inclined to think, it is sufficient that the aggressor should be brought to repent of his wrong-doing, in order that he may not repeat the offence and that others may…
Further than this, who fails to see that those promises are not binding which are extorted by intimidation or which we make when misled by false pretences?
Now, those who care for the interests of a part of the citizens and neglect another part, introduce into the civil service a dangerous element--dissension and party strife.





