On the record44 BC
But of all motives, none is better adapted to secure influence and hold it fast than love; nothing is more foreign to that end than fear.
Said by
Cicero
Source
gutenberg.orgCicero: “But of all motives, none is better adapted to secure influence and hold it fast than love; nothing is more foreign to…”
Editor's note · Context
From his philosophical treatise on moral duties, Cicero discusses the most effective means for leaders to gain and maintain public support.
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