Political Quotes

Cicero: But of all motives, none is better adapted to secure influence and hold it fast than love; nothing is more foreign to…

On the record44 BC
But of all motives, none is better adapted to secure influence and hold it fast than love; nothing is more foreign to that end than fear.
Said by
Cicero

Editor's note · Context

From his philosophical treatise on moral duties, Cicero discusses the most effective means for leaders to gain and maintain public support.

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44 BC

For we contend, for example, with a fellow-citizen in one way, if he is a personal enemy, in another, if he is a rival: with the rival it is a struggle for office and position, with the enemy for life and honour.

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For there is a limit to retribution and to punishment; or rather, I am inclined to think, it is sufficient that the aggressor should be brought to repent of his wrong-doing, in order that he may not repeat the offence and that others may…

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Further than this, who fails to see that those promises are not binding which are extorted by intimidation or which we make when misled by false pretences?

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Now, those who care for the interests of a part of the citizens and neglect another part, introduce into the civil service a dangerous element--dissension and party strife.

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