They who direct the affairs of state, then, can win the good-will of the masses by no other means more easily than by self-restraint and self-denial.
Cicero: “They who direct the affairs of state, then, can win the good-will of the masses by no other means more easily than by…”
Editor's note · Context
Cicero advises those in positions of power that the most effective way to earn the favor of the populace is through demonstrating personal moderation and sacrifice.
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For nothing is more commendable, nothing more becoming in a pre-eminently great man than courtesy and forbearance.
For we are all attracted and drawn to a zeal for learning and knowing; and we think it glorious to excel therein, while we count it base and immoral to fall into error, to wander from the truth, to be ignorant, to be led astray.
Whether we do the kindness or not is optional; but to fail to requite one is not allowable to a good man, provided he can make the requital without violating the rights of others.
Moreover, all our thought and mental activity will be devoted either to planning for things that are morally right and that conduce to a good and happy life, or to the pursuits of science and learning.





