03/21/1966
https://www.presidency.ucsb.edu...
"Programs proposed by this Administration and enacted into law by the 89th Congress are being launched and expanded in the largest effort on behalf of the aging in our history."
"I, Lyndon B. Johnson, President of the United States of America, do hereby designate the month of May 1966 as Senior Citizens Month."
"A basic goal of an enlightened society must be to provide opportunities which enable older people to keep and strengthen their independence and dignity."
"I call upon all Federal, State and local governments, in partnership with private and voluntary organizations, to join in community effort to give meaning to the theme of this special month: A NEW DAY..."