10/20/1964
https://www.presidency.ucsb.edu...
"But as many of you know, Mrs. Johnson does have a slight, detectable interest in beautification."
"Now, Therefore, I, Lyndon B. Johnson, President of the United States of America, do hereby designate Wednesday, May 4, 1966, as a Day of Recognition for Firefighters."
"Yet beyond the limits of the city there lies another America."
"I never think of America's beautification program without a deep feeling of pride--pride in our vision of what our country can be, and pride in what we have already done."