03/29/1968
https://www.presidency.ucsb.edu...
"Finally, I am happy to announce today that one of the Nation's leading traffic safety experts has responded to my call for help."
"The deadly toll of highway accidents demands our prompt action."
"Safety is no luxury item, it is no optional extra; it must be a normal cost of doing business."
"The food we buy, the food we eat, has been under Federal safety standards since way back before I was born--1906."