Lyndon Johnson actually said...
Now, Therefore, I, Lyndon B. Johnson, President of the United States of America, call upon the people of the United States to observe the week beginning October 9, 1966, as National School Lunch Week, with ceremonies and activities designed to increase public understanding and awareness of the significance of the national school lunch program to the child, to the home, to the farm, to industry, and to the Nation.
07/28/1966