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Thomas Daschle: this month we celebrate an important milestone in South Dakota: The opening of the first Super 8 Motel. In 1974, the…

On the recordOctober 8, 2004
this month we celebrate an important milestone in South Dakota: The opening of the first Super 8 Motel. In 1974, the first Super 8 Motel opened in my hometown of Aberdeen, SD. This motel is a pioneer of the economy motel industry, and a perfect example of entrepreneurial success. In its first year of operation, Super 8 showed that its founders, Dennis Brown and Ron Rivett, were surpassing their goals by leaps and bounds--one year after its first motel opened, an additional three motels sprang up in the cities of Pierre, Mitchell, and Yankton. This unprecedented growth continued, and today, in Super 8's thirtieth year of operation, this small business venture has resulted in over 2,000 motels opening throughout the United States and Canada. Super 8's success is predicated on the core operating values that Dennis and Ron instilled in their employees and motel owners: cleanliness, efficiency, and friendly service.
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Thomas Daschle
South Dakota

Editor's note · Context

Celebrating the opening of the first Super 8 Motel in South Dakota and its impact on the economy motel industry.

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