On the recordSeptember 29, 1995
as a former Governor of Florida, where the tourism industry is the State's largest employer, I am amazed at the fact that an industry with such tremendous economic impact can continually be so under-appreciated and misunderstood. Travel and tourism is the second largest industry in the United States behind health care, employing more than 13 million Americans both directly and indirectly. Last year, foreign spending on U.S. travel accounted for 39 percent of all service exports and 9 percent of total U.S. exports resulting in a $22 billion trade surplus. The work of the administration gives our country international presence. USTTA plays an important role in helping States and the private sector to develop its international travel market, a part of a coordinated national marketing and economic strategy. State governments and private industry depend on USTTA research to assist them in marketing activities and spending decisions. In Florida, tourism represents a $33 billion a year industry, employing 750,000 residents. International visitors, who make up 20 percent of Florida tourists, also have a regional impact.
Source
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