Drug Czar McCaffrey has $1 billion to spend on media campaigns, but he settled for subliminal hits. First, the czar allowed TV networks to avoid the 50/50 match by incorporating antidrug messages in their programs. Now the czar wants to throw away more money this time in the movies. Unbelievable. The borders are wide open. Heroin and cocaine are pouring across the border faster than Viagra at Niagara, and the drug czar wants subliminal hits in Hollywood. Beam me up. America needs to stop drugs, cocaine and heroin, at our borders. And one thing America does not need is to start using Federal dollars to make subliminal hits on American citizens through the media. That is just what Communists do. Mr. Speaker, I yield back all the drugs in Hollywood to boot.
James Traficant: “Drug Czar McCaffrey has $1 billion to spend on media campaigns, but he settled for subliminal hits. First, the czar…”
Editor's note · Context
Criticizing the Drug Czar's media campaign strategy during a speech.
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