Oh, yes. And if you do the advertising properly, advertising done well picks up on what people actually, on their own, are inclined to believe about a candidate, for better -- for better or for worse. And there are some vulnerabilities with Rick Santorum. And I think that's what Mitt Romney is going to seek to expose.
Ari Fleischer comments on the effectiveness of advertising in political campaigns, particularly regarding vulnerabilities of Rick Santorum.
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