But JUUL has avoided explicitly calling itself a cessation device, which JUUL believes helps it avoid this particular FDA regulation.

If you say you don't know something, but you actually do, it is the same thing as a lie.

JUUL isn't just owned by Big Tobacco, it is Big Tobacco today.

we are dealing with a product that is more addictive than any product we have marketed to kids in decades.

Of course not. Mr. Chairman, if I may, let's just be clear. One model found that every one adult that successfully switched--switched--cigarettes to e-cigarettes to eventually non-use of any nicotine product, 81 adolescent teens, like my…

Thank you so much, Mr. Chairman, for doing this hearing and for your leadership on this issue.

If you say that your products help people quit cigarettes, the FDA would regulate you.

You targeted children to do that too.

But why would JUUL tell employers and insurers about supposed health benefits of JUUL?

Big Tobacco bought you out and folded a main competitor, with the third-largest market share, furthering your dominance of this industry.

JUUL has 76 percent share of the e-cigarette market. Only a handful of competitors even have a one percent share.