Johnny Isakson actually said...

The average constituent in my state, you ask them, 'What is your problem with the drug industry?' All of them talk about advertising.

It incentivizes the drug company to go to the marketplace, go to the development of a drug in anticipation of getting something that works.

It seems to me like some responsibility in the amount of advertising used, there is some way to measure that ought to be judged against the ...

I think it is a terrific idea because a lot of times, you do not know how well these things are going to work.