On the recordAugust 2, 1999
our bill requires a sweepstakes or skill contest promotion, in order to be mailable matter, to contain a number of specific disclosures. Each of the disclosures required by the bill must be ``clearly and conspicuously displayed.'' We have defined that term in the bill to mean ``readily noticeable, readable, and understandable.'' This is a definition consistent with the definition used by the Federal Trade Commission. Two of the required disclosures--that no purchase is necessary to win and that purchasing does not improve your chances of winning--are so important to giving a consumer the information he or she needs to decide whether or not to enter a sweepstakes and if so, whether or not to purchase an advertised product--that they should appear prominently in three places in each mailing. Our addition of the term ``prominently'' to these two disclosures is intended to emphasize the heightened significance of these disclaimers.
Source
govinfo.gov




