What we are talking about is how do you get people motivated and inspired to do their best.

I particularly want to commend the FTC and the FDA's sweep, last year, that brought down several companies advertising a fake cancer cure.

I want to thank our witnesses for sharing their perspective on these issues as we discuss the Commission's most fundamental responsibility: protecting the American consumer.

Let me follow up on that.

Self-regulation serves a very important function, and we're very supportive of the process, but it's no substitute for a fully staffed, able, and capable Federal Trade Commission.

I hope that with this hearing we can learn more about the Commission's efforts to crack down on deceptive advertisers.

How do you find that balance in going after the bad guys, but also not punishing all the good guys for doing what they do?

I hardly go back to West Virginia but that I don't have a roundtable with parents, schoolteachers, psychiatrists, psychologists, principals, guidance counselors, who are scared, horrified, helpless, in many respects, who feel alienated…

when you review and revise these guides, do you have a process which is like a public comment period, et cetera?

How hard is it for you to spot deceptive advertising?

Thank you. You timed that perfectly, by the way. Thank you.