This ban will reduce children’s opportunity to buy drinks that are harmful to their health and wellbeing and demonstrates our firm commitment to creating the healthiest generation of children ever.

This is the common-sense action parents have been calling for. The advice from clinicians and teachers more than backs up their concerns.

We are committed to giving every child the best possible start in life and this ban on selling high-energy caffeine drinks to young people is another step closer to creating the healthiest generation of children ever.