On the recordJune 6, 2026
They are using the same branding, the same colors, it is almost identical advertising to their full strength products.
Said by
Pádraig Rice
Social Democrats
Source
rte.ieThey are using the same branding, the same colors, it is almost identical advertising to their full strength products.
Discussing advertising practices of the alcohol industry.
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More from Pádraig Rice
Why is that, minister? Because they know this will sell more of the main alcohol product.
The evidence shows us that 00 alcohol products make up 1% of the total alcohol market, yet they're spending 25% of their outdoor alcohol budget on 00 products.
They are pumping money into 00 advertising to circumvent your law, to get around it, to advertise in areas where there are children, and they are openly saying this.