On the recordJune 6, 2026
Why is that, minister? Because they know this will sell more of the main alcohol product.
Said by
Pádraig Rice
Social Democrats
Source
rte.ieWhy is that, minister? Because they know this will sell more of the main alcohol product.
Questioning the minister about advertising strategies.
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More from Pádraig Rice
The evidence shows us that 00 alcohol products make up 1% of the total alcohol market, yet they're spending 25% of their outdoor alcohol budget on 00 products.
They are using the same branding, the same colors, it is almost identical advertising to their full strength products.
It's really clear to the dogs in the street that the alcohol industry is exploiting the law and that there's a clear loophole in the law.