Pádraig Rice: “Why is that, minister? Because they know this will sell more of the main alcohol product.”

They are using the same branding, the same colors, it is almost identical advertising to their full strength products.

It is the only form of healthcare with a state-imposed delay. It is a paternalistic restriction, and we have a history of having paternalistic attitudes in our healthcare service, and it needs to be undone.

The evidence shows us that 00 alcohol products make up 1% of the total alcohol market, yet they're spending 25% of their outdoor alcohol budget on 00 products.

They are pumping money into 00 advertising to circumvent your law, to get around it, to advertise in areas where there are children, and they are openly saying this.