Heath MacDonald: “We’ll continue to diversify.”

I think having that opportunity to put more products locally on the shelf with less transportation costs, being able to create those hubs in regions that presently don't have them ... will drive competition.

Canadian cattle producers are building on the reputation of quality, reliability and safety to sell over five billion worth of meat every year.

The world is changing very quickly, it’s changing with AI, we need to understand exactly what the industry and stakeholders want.

And when you drive competition you drive price, and you drive the price down.