Heath MacDonald: “Canadian cattle producers are building on the reputation of quality…”

On the recordJuly 8, 2026

Canadian cattle producers are building on the reputation of quality, reliability and safety to sell over five billion worth of meat every year.

Said by

Heath MacDonald

Liberal Party of Canada

Source

Jul 8, 2026

Discussing the beef industry's export potential.

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We’ll continue to diversify.

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The world is changing very quickly, it’s changing with AI, we need to understand exactly what the industry and stakeholders want.

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And when you drive competition you drive price, and you drive the price down.

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Research remains 'extremely important' but suggested future investment would be driven by industry priorities.

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Heath MacDonald: “Canadian cattle producers are building on the reputation of quality, reliability and safety to sell over five billion…”