Heath MacDonald: “And when you drive competition you drive price, and you drive the price down.”

The world is changing very quickly, it’s changing with AI, we need to understand exactly what the industry and stakeholders want.

We’ll continue to diversify.

I think having that opportunity to put more products locally on the shelf with less transportation costs, being able to create those hubs in regions that presently don't have them ... will drive competition.

Research remains 'extremely important' but suggested future investment would be driven by industry priorities.