07/08/2014
https://www.congress.gov...
"I do not think I can add a whole lot to that."
"I mean, is the media value what you spend on it?"
"That is marketing. What do you spend on recruitment?"
"It says that not a single person has joined the Army National Guard as a result of the $136 million spent sponsoring race legend, Dale Earnhardt, Jr. over the last 5 years of recruiting new members."