Ron Johnson actually said...

Doesn't Yahoo! and Google, don't they have enormous financial incentives to try and police this and prevent malvertising and malware?

So you are actually talking about enforcement; you are talking about going after criminals and enforcing and penalizing the criminals.

I would think that would be a natural coordination between ISO certification and then also the insurance market.

I will just reinforce the point that you have literally thousands of private sector inspectors out there that can help you out.