Americans have acquired far greater choice today after the implementation of those fuel efficiency standards than they had previously. The interesting part of the ad, which was just handed to me--I had not previously seen it--says: Say yes to consumer choice and say no to a CAFE increase. In fact, the consumer can't choose a fuel efficient SUV at the present time. There isn't any consumer choice there. They are not competing over that proposition, though we may hope that someday in the future the Ford Motor Company, if it is thought correct, will do so. But as consumer choice increased after the last CAFE standards were imposed, so am I confident they will increase the next time around.
Editor's note · Context
Discussing the impact of fuel efficiency standards on consumer choice.
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