The Torricelli language allows Federal candidates to buy premium air time at a dirt cheap price. Some say that if ad time costs less, campaigns will spend less. To the contrary, they will spend more. If my colleagues think people are sick of 30-second attack ads now, imagine how they will feel if we keep the Torricelli language. We have got to get back to the basics, the firm handshake, the sincere look in the eye and the sympathetic ear. Not only would this amendment require us to rely on personal connections with the people, it will also prevent us from placing an unfair burden on the broadcast industry. As Federal candidates we do not deserve special treatment. Vote for this amendment.
Marilyn Strickland: “The Torricelli language allows Federal candidates to buy premium air time at a dirt cheap price. Some say that if ad…”
Editor's note · Context
Debating the implications of the Torricelli language on campaign advertising and personal connections.
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