Darn Tough Vermont says that their factory in Northfield, Vermont, is the ``Sock Capital of the World.'' I'm loath to object to that claim. Over the past 15 years, Darn Tough has steadily grown from a small sock producer for other companies into a world-renowned brand of their own. They've created good paying jobs to Vermont and have a deep commitment to American manufacturing. Darn Tough is a great example of the many hearty small businesses that drive Vermont's economy. It is with pride that I recognize their achievements. Marc Cabot opened Darn Tough's factory, Cabot Hosiery Mills, in 1978. He started by producing private label socks--other companies sell these under their brand name--for large companies like Brooks Brothers and Old Navy. This was a steady business. But things became difficult in the 1990s when many of those customers began to move their production overseas. By the early 2000s, Cabot Hosiery Mills was struggling. Marc's son, Ric, who had been involved in the family business from a young age, came up with an idea to save the company. He decided to transition Cabot Hosiery Mills from a private label producer to its own brand: Darn Tough Vermont. Ric envisioned a superior, outdoor-oriented sock that was knit right in Vermont. Its quality would speak for itself. At first, Ric had to give Darn Tough socks away to get noticed.…
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