Keith Self: “I would like to address the assertion that this is too complicated to implement. EBT systems already block thousands of…”

“I would like to address the assertion that this is too complicated to implement. EBT systems already block thousands of ineligible items in real time. Retailers already categorize products at the UPC level. This is standard. WIC proves product-level restrictions are fully operational nationwide. Technology has significantly advanced since earlier implementation concerns. The definition of ``soda'' is clear and administrable. Retail systems already distinguish between eligible and noneligible goods. This is not something the store has to do. Implementation is a logistics issue, not a policy issue.”