On the recordMay 19, 2021
one of the benefits of vaccine rates going up is that school districts will no longer have an excuse to keep kids and teachers at home for virtual learning. But if I know kids--and as a mom and a grandmom, I can assure you, I understand the kiddos-- getting them back in the classroom won't get them away from the screens. These big tech companies in China and the Silicon Valley have done their jobs well. For many American kids, devices are integrated into their everyday lives. There is no escaping that 4-inch plate of glass in their pockets. It has become a part of their culture. Now, this addiction to tech doesn't sit well with many parents and watchdogs. We have all heard arguments that in order to break this addiction, we need to somehow change the culture and persuade young people to break their own ties with Big Tech. I have a different argument: It is Big Tech that needs to change its culture. As we all know, many of these companies are little more than glorified ad agencies. Facebook, Twitter, Google, and TikTok have all been successful because of their advertising strategies. Their job is to get eyeballs on content and keep fingers scrolling up and down the screen. This means that with every shiny new update, their advertising algorithms have also gotten an update. The more complex and pervasive these tracking figures become, the harder it is for users to understand what data these companies are collecting and how that data is going to be used.…





