John Thune actually said...

I will be asking our witnesses how data broker practices for marketing purposes may impact consumers, both positively and negatively.

the individualized access to consumers would likely outweigh the benefits for marketing purposes.

So for purposes of Obamacare implementation, they are using you to authenticate people who are applying but not, at this moment, to market, ...

I have been on the Intelligence Committee, and every day I wake up to seven newspapers with nothing but NSA headlines.