On the recordSeptember 29, 2004
I want to spend my time this evening addressing a topic that I think deserves equal attention, mainly the need for a full-scale global effort to enhance the image of America in the world and prevent the rise in recruitment of future terrorists. I think we often overlook this aspect of Homeland Security, perhaps because it is not as tangible, or the path is not as clear-cut, or perhaps because success is harder to measure. But we do so at our own peril and at the peril of countless future generations. Dr. Joe Nye, the former dean of the Kennedy School of Government at Harvard and former Assistant Secretary of Defense for International Security Affairs, has talked about the need to supplement our military might with soft power, efforts to win the world's hearts and minds with our values and culture.
Source
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