If you are not paying anything for something, you value it less than if you had to pay even $2 or $5 or some sort of copay. That is important psychologically because you have better utilization, you have a better track record of people properly taking something because they have an investment, personal investment in this particular drug.
Rick Santorum: “If you are not paying anything for something, you value it less than if you had to pay even $2 or $5 or some sort of…”
Editor's note · Context
Discussing the psychological impact of cost on medication utilization.
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