On the recordMay 21, 1998
I believe that stronger look-back penalties provide a powerful tool to actually change the course of history and hold the tobacco companies accountable when they pursue youthful customers. A brief review of the history indicates that the tobacco companies won't change on their own. For example, if you look at every previous effort, every single previous effort on the part of the Congress to hold the tobacco companies accountable, the tobacco companies, in fact, have found a way to get around those efforts. That is what happened when the Congress sought to go forward with restrictions on advertising. That is what happened when the Congress legislated warning labels. And that is what happened when the Synar amendment was enacted. Many will remember our colleague who served in the other body. Mike Synar wrote very tough legislation that would, in effect, require that the States carry out the laws to protect our kids when they were targeted. The tobacco companies found a way around that.
Source
govinfo.gov




