On the recordApril 19, 2016
I thank the Chair. This is an actual container, like these containers that are shown on the poster. This is called JJuice. They call it juice. They put juice in the title, as if to imply it is healthy. This is liquid nicotine targeted at our children with all of these kinds of flavors. This particular container was a response to the advocacy of myself and others to say that this targeting of our children is not OK. So the industry decided to create a ``Senator's Choice'' flavor, and they call this flavor ``the greatest blend to date'' using ``the purist, highest quality liquid essence of guava, combin[ing] it with all-natural, American-made raw ingredients.'' It is almost like a review of a fine wine, this ``Senator's Choice.'' Again, they created this specifically to protest the fact that Senators were standing up and saying that this targeting of children is not OK. It is immoral, and it is wrong. We have a law in place to end it, but the administration must act or that law has no impact. What is actually in this? Well, the ingredients list does not have essence of guava on the ingredient list. It has glycerin and propylene glycol, nicotine, and artificial flavorings, which somehow doesn't sound nearly as nice as the description on their Web site. Let's see the impact of this targeting of our youth because, unfortunately, Big Tobacco's--the nicotine addiction industry-- strategies work. That is why they are continuing to employ them.…





