Cliff Bentz: “Stewardship is a natural part of that ethic. We don't live long enough to see the fruit of our labors.”

And then you stack the California subsidy on top of that and perhaps the Oregon subsidy on top of that.

Does the government have to support this effort? And the answer is yes.

So the market exists now. The issue is, will we have this additional $2.40 to make it actually work?

Absolutely. I don’t have a study yet that shows exactly how great that demand is.