When the FCC reclassified the internet as a common carrier, utility-style service and adopted their rules regulating the use of consumer data by internet service providers, it represented a monumental shift in the way we view privacy. Instead of a uniform, technology-neutral standard that balanced data protection with consumer choice, internet users were stuck with a two- sided approach that causes confusion and dampens competition. There is one set of rules for service providers, and one set for the rest of the internet ecosystem. But how often do consumers really recognize the difference between where their data is accessed and where it is stored? Ultimately, consumers are actually harmed by the artificial sense of protection created by these rules. It is essential that we take steps to restore the time-tested framework embraced by the Federal Trade Commission. We have talked a lot about protecting consumer privacy and data, but I haven't heard a lot about allowing the consumer to decide how their information is used. Consumers deserve to have the autonomy to control their information and their internet experience. As Acting Chairman of the FTC Maureen Ohlhausen pointed out: The FTC approach reflects the fact that consumer privacy preferences differ greatly depending on the type of data and its use. There is widespread agreement that sensitive data, like financial or health information, should be strongly protected and opt-in appropriate.…
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