Franklin Roosevelt actually said...
This exemption is intended to relieve small business enterprises in small towns from fixed obligations which might impose exceptional hardship; but all such enterprises are expected to conform to the fullest extent possible with the requirements which otherwise would be obligatory upon them.
Context
Executive Order 6710—Amendment of Executive Order No. 6354 of October 23, 1933, Prescribing Rules and Regulations Under the National Industrial Recovery Act
05/14/1934