On the recordJuly 15, 2019
I am glad we will be moving ahead with this legislation, and I reserve the balance of my time. Mr. McCAUL. Mr. Speaker, I yield myself as much time as I may consume. Mr. Speaker, the United States Agency for International Development does an incredible job of providing lifesaving humanitarian assistance to vulnerable people all around the globe. I want to take this opportunity to commend our former colleague, Administrator Mark Green, for his hard work at USAID. I have had many constructive conversations with him since becoming the lead Republican on the Foreign Affairs Committee, and I look forward to many more. This bill is actually his idea. While the primary goal of such assistance is to save the lives of people in desperate need, we also want to ensure the recipients know that it is a gift from the people of the United States of America. We hear a lot about the need to maximize America's ``soft power.'' There is no better way to win hearts and minds than by saving lives, feeding hungry children, and helping impoverished populations. This is why I introduced the Branding Modernization Act, together with Chairman Engel. While this bill places no mandates on USAID and maintains the Administrator's flexibility, it does empower him to brand all of our humanitarian assistance. It also expands the tools and logos available to the Administrator for implementing a comprehensive branding strategy.…





