I rise to recognize a milestone in Nevada history as my friend Rossi Ralenkotter celebrates 40 years with the tourism industry. As president of the Las Vegas Convention and Visitors Authority, LVCVA, Rossi has been influential in transforming Las Vegas into a globally recognized brand and an entertainment destination. I am proud to honor him today. After moving to Las Vegas in 1951 and graduating from Bishop Gorman High School, Rossi served our Nation in the United States Air Force. Upon returning home to Southern Nevada, he entered the tourism industry. Las Vegas hasn't been the same since. Rossi championed the use of research and data in developing advertising and marketing strategies for Southern Nevada. He helped establish the LVCVA's research department in the early 1970's. This innovative approach transformed advertising and marketing for the LVCVA. Rossi was part of the effort to bring professional sports to Southern Nevada and he convinced the Triple-A baseball affiliate in Spokane, WA, to move to Las Vegas. He worked in partnership with other communities to bring NASCAR and the NBA All-Star Game to Southern Nevada. When the National Finals Rodeo outgrew Oklahoma City, Rossi helped persuade the event to make Las Vegas its new home. By the 1990s, Rossi was overseeing incredible growth in Southern Nevada's tourism industry and changing the face of Las Vegas from a regional gaming market into an international resort destination.…
On the recordMarch 4, 2013
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