Tom Udall: “The women in America have had a tragic situation when it comes to their relationship with tobacco. The statistics are…”

“The women in America have had a tragic situation when it comes to their relationship with tobacco. The statistics are pretty astounding. And that is why when we do these tobacco settlements, one of the conditions that should be in there and one of the ways settlement monies can be used is to try to do everything we can to educate people about quitting, offering them cessation courses, doing counter advertising. One of the States that has done an incredible job is the State of California, which has put a tax on cigarettes and then taken that money and advertised and showed everybody that is out there the danger of tobacco, and they in particular target their advertising to young people and say this is going to be your future. They show them lungs that have been damaged. They show older individuals that have wrinkles all over their faces because of premature aging from smoking and try to let them know what kind of damage this is going to do.”