Tom Udall: “The idea is get a trust fund, have those monies, the principal on your trust fund, work toward preventing that. One of…”

“The idea is get a trust fund, have those monies, the principal on your trust fund, work toward preventing that. One of the most effective things that can be done is counteradvertising, and that is one of the recommendations that we were making. Go on television, go out with billboards, and any information you can give to the public about the dangers of smoking and try to target it to specific audiences and have it be relevant to those audiences. After somebody gets addicted, they start when they are young, one of the next issues is how do you get them off. There are cessation programs. There are a variety of programs to help people wean themselves from cigarettes; and those could also be funded. Give people a chance to get themselves off of tobacco. The thing that is deplorable to me is that many of the States have not taken this approach, have not headed down this road.”