Eric Burlison: “They are going to--when people ask, what does this cost? They are going to have to answer for it right then and there.…”

“They are going to--when people ask, what does this cost? They are going to have to answer for it right then and there. If they can't answer for it, guess what? When you have the choice, you can walk away. You can go to the next doctor. You can go down the street until people start providing the pricing. That will force transparency.”