Political Quotes

Claire McCaskill: I guess it is hard for a lay person to see how having your name associated with NASCAR is brand awareness and an ad on…

On the recordMay 7, 2014
I guess it is hard for a lay person to see how having your name associated with NASCAR is brand awareness and an ad on an action show, where young men and women are maybe watching it--how one is lead-generating and recruiting and one is just brand awareness.
Said by
Claire McCaskill
Democratic · Missouri

Editor's note · Context

McCaskill questions the effectiveness of NASCAR branding versus traditional advertising in recruitment.

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