Claire McCaskill actually said...

I guess it is hard for a lay person to see how having your name associated with NASCAR is brand awareness and an ad on an action show, where young men and women are maybe watching it--how one is lead-generating and recruiting and one is just brand awareness.

Context

McCaskill questions the effectiveness of NASCAR branding versus traditional advertising in recruitment.

05/07/2014

https://www.congress.gov...

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