07/30/2015
https://www.congress.gov...
"If you were going to rank professional sports sponsorships--let's assume for purposes of this discussion that your budget for this area of recruitment and marketing was going to be cut by a third."
"It seems like to me--do you know why all the other active military components decided to not recontract with NASCAR?"
"I guess it is hard for a lay person to see how having your name associated with NASCAR is brand awareness and an ad on an action show, where young men and women are maybe watching it--how one is lead-..."
"But I am curious as to why. Whenever I look at contracting and I see layers, I always want to know why and why is that of value to us, the government that is contracting."